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Visit us on Floor F and pick any of our designs on any color and size shirt, tank top, long sleeved or hoodie!


Locally owned by husband and wife team, Shawn & Victoria, The Soft Shirt Place has an extensive range of hand drawn designs focused on the beautiful Smoky Mountains, which sit along side unique shirt designs based on your favorite 'Geek' Characters.

By moving away from the typical over-priced, poor quality touristy t-shirts that are found in the high traffic areas of town, and using soft, light quality fabrics that people love, combining them with clever, classy and unique designs, it is easy to spot a Soft Shirt Place item among the throngs of neon and pastel shirts that overwhelm the area.

The Soft Shirt Place has established a reputation for a high quality product at a fair price among locals and visitors alike, and have become a 'must visit' store for many people when they vacation in Gatlinburg.

Find The Soft Shirt Place on Floor F of the Mountain Mall, and enjoy special pricing

from $17.99+tax offered only in store.



The Soft Shirt Place

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